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Posted by on Mar 12, 2013

Why Starbucks copies Nespresso

Why Starbucks copies Nespresso

When is a customer experience superlative and how does it get that way?   We use the Experience Scan, a tool to help companies understand and diagnose what makes an...

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Posted by on Sep 18, 2012

ExScan –  the Nespresso experience

ExScan – the Nespresso experience

A++ Nespresso is one of the few end-to-end experiences that hits all the right buttons for the coffee lover. Where (like Philips & Douwe Egbert's Senseo machine) places an OK coffee maker on our counter, Nespresso brings a Starbucks-like experience into our home. And all only for.....$0,45 cents per cup!

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