Lessons from the Concertgebouw
What is a “customer experience”? As Maz Iqbal from the Customer Blog recently tweeted in...
-
Why Starbucks copies Nespresso
-
Looking for trust? Use your moral compass.
Most recent articles
What Dutch dikes teach us about customer experience
There’s a great experience going on all over the Netherlands : people are living, biking and...
Unlock the context behind the customer: the power of ‘Customer Groups’
Many companies want to deliver an experience that is considerate of a customer’s situation and...
Remember to keep up with customers
It sounds easy to design a great experience : Find out what customers want. Design a product to do...
Is the NPS really so simple?
The Net Promoter Score question or “NPS” (1) often seems mindlessly executed – at...
The Stedelijk Experience Scan in the spotlight
We were delighted to see that the Dutch national newspaper Het Parool published our story on the...
The new Stedelijk Museum: working towards the A+
The Stedelijk Museum in Amsterdam which houses the modern art collection has finally reopened after 8...
Lesson from Ghana : get out of the office
I recently read a useful article by Don Peppers about how small businesses can use “data”...
The ExScan: The Stedelijjk Museum
On its way to A+
During the opening week, the museum received unflattering press. In short, critics mostly gave it a C-.
Perhaps not the best of starts, if it weren't for the fact that the museum is selling like hotcakes, and everyone's going.
So we interviewed 40 visitors about their experience and in terms of function, over 85% of those interviewed gave it an A or a B....
Follow
