Disclaimers and trust?
I recently read Don Pepper’s and Martha Roger’s new book on corporate trust titled Extreme Trust. The book argues that companies must have...
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The NPS from a customer point of view
I stumbled upon this article “Do you trust your customer survey results“ in Forbes by Fred Reichheld and Rob Markey, the brilliant brains behind...
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See ya, computer lady.
At my office, Lilian came in with a zinger: she had called her Dutch bank - SNS bank. And a person answered the phone.
Read MoreThe ExScan: The Stedelijjk Museum
On its way to A+
During the opening week, the museum received unflattering press. In short, critics mostly gave it a C-.
Perhaps not the best of starts, if it weren't for the fact that the museum is selling like hotcakes, and everyone's going.
So we interviewed 40 visitors about their experience and in terms of function, over 85% of those interviewed gave it an A or a B....
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