A visit to the newly opened Rijksmuseum in Amsterdam makes one thing clear. The Director is a customer experience expert at heart:
“Look, here we’re... Read More
It sounds easy to design a great experience : Find out what customers want. Design a product to do that better than the competition. Sell it.
But what a customer... Read More
We were delighted to see that the Dutch national newspaper Het Parool published our story on the visitor’s experience of the Modern Art museum (Het... Read More
‘Bloopers’ are minor details in an experience that are not right. They disrupt what is often an otherwise pleasant conversation with the customer, and can... Read More