A++ : The New Rijks – a museum experience to die for
A visit to the newly opened Rijksmuseum in Amsterdam makes one thing clear. The Director is a customer experience expert at heart: “Look, here we’re...
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Remember to keep up with customers
It sounds easy to design a great experience : Find out what customers want. Design a product to do that better than the competition. Sell it. But what a customer...
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The Stedelijk Experience Scan in the spotlight
We were delighted to see that the Dutch national newspaper Het Parool published our story on the visitor’s experience of the Modern Art museum (Het...
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The ‘Blooper’ at Amsterdam University
‘Bloopers’ are minor details in an experience that are not right. They disrupt what is often an otherwise pleasant conversation with the customer, and can...
Read MoreThe ExScan: The Stedelijjk Museum
On its way to A+
During the opening week, the museum received unflattering press. In short, critics mostly gave it a C-.
Perhaps not the best of starts, if it weren't for the fact that the museum is selling like hotcakes, and everyone's going.
So we interviewed 40 visitors about their experience and in terms of function, over 85% of those interviewed gave it an A or a B....
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