What is a “customer experience”? As Maz Iqbal from the Customer Blog recently tweeted in reaction to the post on Dutch dikes, it’s to... Read More
Many companies want to deliver an experience that is considerate of a customer’s situation and needs. This is a great idea, as Don Peppers, author of... Read More
It sounds easy to design a great experience : Find out what customers want. Design a product to do that better than the competition. Sell it.
But what a customer... Read More
The Net Promoter Score question or “NPS” (1) often seems mindlessly executed – at least from the customer point of view.
Would I recommend... Read More
We were delighted to see that the Dutch national newspaper Het Parool published our story on the visitor’s experience of the Modern Art museum (Het... Read More