The Stedelijk Museum in Amsterdam which houses the modern art collection has finally reopened after 8 (!) years in renovation.
During the opening week, the museum... Read More
I recently read a useful article by Don Peppers about how small businesses can use “data” to improve their experience in the Amex Open Forum.
And it... Read More
My colleague Evelyn Smeets attended “The Human Mind and Usability“, a one-day session at the traveling Nielsen Norman Group usability... Read More
I stumbled upon this article “Do you trust your customer survey results“ in Forbes by Fred Reichheld and Rob Markey, the brilliant brains behind... Read More
What do customers want?
Companies sometimes forget to ask this simple question. They assume they know.
But what a customer wants can differ from what a company... Read More