There’s a great experience going on all over the Netherlands : people are living, biking and ice-sailing, all at 3-22 feet below sea level.
But how did... Read More
It sounds easy to design a great experience : Find out what customers want. Design a product to do that better than the competition. Sell it.
But what a customer... Read More
What do customers want?
Companies sometimes forget to ask this simple question. They assume they know.
But what a customer wants can differ from what a company... Read More
That Apple’s new Map app doesn’t work, is well established. David Pogue summarised it neatly.
Maps is an appalling first release. It may be the most... Read More
Nespresso is one of the few end-to-end experiences that hits all the right buttons for the coffee lover. Where (like Philips & Douwe Egbert's Senseo machine) places an OK coffee maker on our counter, Nespresso brings a Starbucks-like experience into our home. And all only for.....$0,45 cents per cup! Read More