When empathy doesn’t matter
Lilian recently got a brand spanking new Lenovo. But it was a lemon. After hours trying to fix it, she took it back to the retailer, Paradigit. Jack, the...
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Lesson from Ghana : get out of the office
I recently read a useful article by Don Peppers about how small businesses can use “data” to improve their experience in the Amex Open Forum. And it...
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Disclaimers and trust?
I recently read Don Pepper’s and Martha Roger’s new book on corporate trust titled Extreme Trust. The book argues that companies must have...
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Abs, underwear and the Wow factor
How far would your company go to win a customer? one that will do your marketing for you? 4 tee shirts?
Read MoreThe ExScan: The Stedelijjk Museum
On its way to A+
During the opening week, the museum received unflattering press. In short, critics mostly gave it a C-.
Perhaps not the best of starts, if it weren't for the fact that the museum is selling like hotcakes, and everyone's going.
So we interviewed 40 visitors about their experience and in terms of function, over 85% of those interviewed gave it an A or a B....
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