Unlock the context behind the customer: the power of ‘Customer Groups’
Many companies want to deliver an experience that is considerate of a customer’s situation and needs. This is a great idea, as Don Peppers, author of...
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The new Stedelijk Museum: working towards the A+
The Stedelijk Museum in Amsterdam which houses the modern art collection has finally reopened after 8 (!) years in renovation. During the opening week, the museum...
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Lesson from Ghana : get out of the office
I recently read a useful article by Don Peppers about how small businesses can use “data” to improve their experience in the Amex Open Forum. And it...
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Use “small data” to get more from “big data” input
My colleague Evelyn Smeets attended “The Human Mind and Usability“, a one-day session at the traveling Nielsen Norman Group usability...
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Calling for a ‘small data’ revolution
Like the ‘slow food’ movement in foodie circles, has the time come for a ‘small data’ revolution in customer experience design? With the rise and...
Read MoreThe ExScan: The Stedelijjk Museum
On its way to A+
During the opening week, the museum received unflattering press. In short, critics mostly gave it a C-.
Perhaps not the best of starts, if it weren't for the fact that the museum is selling like hotcakes, and everyone's going.
So we interviewed 40 visitors about their experience and in terms of function, over 85% of those interviewed gave it an A or a B....
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