Unlock the context behind the customer: the power of ‘Customer Groups’
Many companies want to deliver an experience that is considerate of a customer’s situation and needs. This is a great idea, as Don Peppers, author of...
Read MoreMany companies want to deliver an experience that is considerate of a customer’s situation and needs. This is a great idea, as Don Peppers, author of...
Read MoreThe Stedelijk Museum in Amsterdam which houses the modern art collection has finally reopened after 8 (!) years in renovation. During the opening week, the museum...
Read MoreI recently read a useful article by Don Peppers about how small businesses can use “data” to improve their experience in the Amex Open Forum. And it...
Read MoreMy colleague Evelyn Smeets attended “The Human Mind and Usability“, a one-day session at the traveling Nielsen Norman Group usability...
Read MoreLike the ‘slow food’ movement in foodie circles, has the time come for a ‘small data’ revolution in customer experience design? With the rise and...
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