Let’s be clear: if you’re trying to channel ‘trustworthy’, as most contemporary brands are, then it’s best to avoid shady sales techniques.... Read More
I recently gobbled up Gregory Ciotti’s wonderful post The 5 most persuasive words in the English language.
It’s no surprise that word number 3 is... Read More
Hypothetical question: if you wanted to make your PR mark on the year, when would you choose to do so? I can imagine many of you mouthing the words: “I’d... Read More
Lilian recently got a brand spanking new Lenovo. But it was a lemon.
After hours trying to fix it, she took it back to the retailer, Paradigit. Jack, the... Read More
Many companies want to deliver an experience that is considerate of a customer’s situation and needs. This is a great idea, as Don Peppers, author of... Read More